Privacy Policy

How we collect, use, and protect your information.

Last updated: 8 October 2026

Westside Eyecare (“we”, “us”, “our”) is committed to protecting the privacy of personal and health information we collect from patients and visitors to our website. This policy explains what information we collect, how we use it, and how we handle it in line with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the Health Records Act 2001 (Vic).

Who we are

Westside Eyecare is a boutique optometry practice located at 837B Ballarat Road, Deer Park VIC 3023. The practice is owned and operated by Dr Steven Vu (BVisSc, MOptom), a registered optometrist with the Australian Health Practitioner Regulation Agency (AHPRA).

Information we collect

Much of what we collect is classified as “sensitive information” or “health information” under the Privacy Act and Victorian health legislation. This includes details about your eye health, medical history, prescriptions, and clinical findings. Sensitive information is subject to stricter handling requirements, and we will only collect, use, or disclose it with your consent or where required by law.

The information we collect depends on how you interact with us:

  • When you book an appointment: your name, contact details, date of birth, Medicare details, health fund details, and the reason for your visit.
  • During a consultation: clinical findings, prescriptions, medical history, ocular health records, and any images or measurements relevant to your eye care.
  • When you call or email us: the information you choose to provide.
  • When you visit our website: basic technical information your browser provides (such as IP address and user-agent) that our hosting provider uses to serve the site and protect against abuse, and information about how you use the site, such as the pages you visit and whether you start or complete a booking. See Website analytics and advertising below.

Children and family eyecare

We provide eye examinations and ongoing care for children. For patients under the age of 18, a parent or legal guardian provides consent for treatment and for the collection and handling of their personal and health information. Parents and guardians may access their child's records on their behalf. Records of patients first seen as children are retained until the patient turns 25, in line with Australian record-keeping requirements for minors.

Online bookings

Our online booking system is provided by MyHealth1st, an Australian healthcare booking platform operated by 1st Group Limited. When you book through our website, the booking details you enter are submitted directly to MyHealth1st and are governed by their privacy policy in addition to ours. We receive these details to schedule and prepare for your appointment.

You can review MyHealth1st's privacy practices at myhealth1st.com.au/privacy-policy.

How we use your information

We use the information we collect to:

  • Provide optometry care and clinical advice.
  • Book, confirm, reschedule, and remind you about appointments.
  • Process Medicare, health fund, and HICAPS claims on your behalf.
  • Communicate with other healthcare providers involved in your care, with your consent.
  • Maintain accurate clinical records as required by law and professional standards.
  • Comply with our legal and regulatory obligations, including AHPRA and Optometry Board of Australia requirements.
  • Understand how our website is used and whether our advertising is reaching the right people.

Who we share information with

We do not sell your information. We may share it only where necessary:

  • With other treating practitioners (such as your GP or ophthalmologist) where this is required for your care and you have consented.
  • With Medicare, your private health fund, or HICAPS to process claims.
  • With our service providers (such as MyHealth1st for bookings, and our practice management software provider), under confidentiality obligations.
  • With Google, for website analytics and advertising measurement, as described below. This never includes your name, contact details, Medicare or health fund details, or clinical information.
  • Where required or authorised by law, including in response to a court order, subpoena, or regulatory request.

Information stored overseas

Your clinical records and booking details are held by Australian providers. Some of the tools behind our website are run by overseas companies. Google (analytics, advertising, and maps) and our website host, Vercel, are based in the United States and may store or process website visit information there or in other countries where they operate. They do not receive your clinical records.

Website analytics and advertising

In short: we use Google tools to see how people use our website and whether our Google ads lead to bookings and calls. They never receive your name, contact details, Medicare or health fund details, or anything from your eye examination.

What we record when you visit

  • The pages you look at and how long you stay.
  • How you found us, for example a Google search, one of our ads, or a link from another site.
  • Your type of device and browser, and your rough location (your suburb or city, not your address).
  • Whether you tap our phone number, open the booking form, or finish a booking. We record that a booking happened, not what you typed into the form.

Because we are an eye care practice, the pages you visit (for example, a page about a particular service) are part of what is recorded. We only look at this information in totals, such as how many people visited a page, and we do not use it to identify you.

The tools we use

  • Google Tag Manager loads the tools below. It does not collect information itself.
  • Google Analytics shows us how the website is used, so we can improve it.
  • Google Ads tells us whether someone who clicked one of our ads went on to book or call us. Google may also use your visit to show you our ads again later on other websites.
  • Google call tracking:if you reach our website from a Google ad, the phone number shown may be replaced with a Google forwarding number that rings through to our practice. Google records the time and length of the call and the caller's area code. It does not record the conversation.
  • Google Maps is embedded on some pages to show where we are. Google may record that you viewed the map.

We do not currently use Meta (Facebook or Instagram) tracking on our website. If we start, we will update this policy first.

What Google can see

Google receives the information listed above together with identifiers stored in cookies on your device. If you are signed in to a Google account, Google may link your visit to that account under its own privacy policy. The details you enter when booking go to MyHealth1st only.

How to opt out

Opting out does not affect your ability to book or the care you receive. You can also call us to book instead of using the website.

My Health Record

Optometrists in Australia can choose to participate in the national My Health Record system. We do not currently upload your records to My Health Record. If our position on this changes, we will notify you and seek your consent before uploading any of your information.

Communications and reminders

We may send you appointment confirmations, reminders, and recall notices for scheduled examinations (such as your two-year eye exam recall). These messages are sent on our behalf through MyHealth1st and are part of providing your care.

We do not currently send marketing communications. If we ever begin to do so (for example, a practice newsletter), each message will include a clear opt-out option in line with the Spam Act 2003 (Cth).

How we store and protect your information

Clinical records are stored in secure practice management software with access restricted to authorised practice staff. Paper records (where they exist) are stored in locked facilities at the practice. We retain health records for the minimum periods required by Australian law, which is generally seven years from your last consultation, or until age 25 for records of patients seen as children.

Our website is served over HTTPS and uses standard security headers to protect against common web attacks. While we take reasonable steps to protect your information, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

Notifiable data breaches

If we experience a data breach that is likely to result in serious harm to any individual whose personal information is involved, we will notify affected patients and the Office of the Australian Information Commissioner (OAIC) in line with the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act 1988 (Cth). We have processes in place to detect, contain, and assess potential breaches.

Cookies

Cookies are small files a website saves in your browser. Ours are used for the analytics and advertising described above:

  • Google Analytics (names starting with _ga) tell repeat visits apart from new ones.
  • Google Ads (names starting with _gcl) remember that you arrived from one of our ads, so a later booking or call can be matched to that ad.
  • Google Maps may set its own cookies on pages with an embedded map.
  • MyHealth1st may set cookies inside the booking form. These are needed for booking to work.

You can block or delete cookies in your browser settings. Blocking analytics and advertising cookies will not affect the site or your ability to book. Blocking all cookies may stop the booking form from working, in which case you can call us to book.

Accessing and correcting your information

You have the right to request access to the personal and health information we hold about you, and to ask us to correct it if it is inaccurate. To make a request, contact us using the details below. We will respond within a reasonable period, usually 30 days, and may need to verify your identity before releasing information.

Complaints

If you believe we have mishandled your personal or health information, please contact us first so we can try to resolve the issue. If you are not satisfied with our response, you can lodge a complaint with:

  • Office of the Australian Information Commissioner (OAIC) at oaic.gov.au
  • Health Complaints Commissioner (Victoria) at hcc.vic.gov.au

Changes to this policy

We may update this policy from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review it periodically.

Contact us

For any privacy-related questions or requests:

Westside Eyecare

837B Ballarat Road, Deer Park VIC 3023

Phone: (03) 9361 2777

You can also visit our contact page for more ways to reach us.